Top Travel & Tourism Websites in Turkey

Name: Top websites in Turkey (Travel & Tourism)
Creator: Semrush
License: https://sem1.royalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Turkey, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

obilet.com

8.75M

14.69%1.29M

85.31%7.47M

↓34.22%

↓15.46%

Direct

turkishairlines.com

4.74M

23.54%1.11M

76.46%3.62M

↓0.22%

↓9.68%

Direct

flypgs.com

4.72M

27.68%1.31M

72.32%3.41M

↓13.19%

↓17.33%

Direct

enuygun.com

4.48M

28.68%1.28M

71.32%3.19M

↓36.86%

↓25.29%

Direct

booking.com

4.3M

46.12%1.99M

53.88%2.32M

↓29.11%

↑8.13%

Direct

etstur.com

4.07M

27.89%1.14M

72.11%2.94M

↓48.37%

↓16.35%

Direct

tripadvisor.com.tr

2.68M

29.51%790.52K

70.49%1.89M

↓53.81%

↓24.32%

Search

trip.com

2.35M

47.46%1.12M

52.54%1.24M

↑14.83%

↑46.64%

Direct

emlakjet.com

2.27M

16.88%382.42K

83.12%1.88M

↓5.16%

↓34%

Direct

tatilbudur.com

2.13M

21.81%463.37K

78.19%1.66M

↓57.39%

↓7.92%

Direct

skyscanner.com.tr

2.08M

47.4%986.98K

52.6%1.1M

↓29.37%

↑9.39%

Direct

jollytur.com

1.92M

24.39%468.7K

75.61%1.45M

↓48.13%

↑2.19%

Direct

hotels.com

1.73M

33.2%574.68K

66.8%1.16M

↓62.81%

↓19.92%

Direct

pamukkale.com.tr

1.55M

8.78%136.34K

91.22%1.42M

↓11.72%

↑6.8%

Direct

tatilsepeti.com

1.46M

23.73%347.18K

76.27%1.12M

↓45.81%

↓40.01%

Direct

turna.com

1.33M

24.03%320.7K

75.97%1.01M

↓38.05%

↑60.81%

Direct

trivago.com.tr

1.29M

51.1%658.75K

48.9%630.51K

↓64.05%

↓26.35%

Direct

airbnb.com.tr

1.28M

41.25%528.68K

58.75%753.11K

↓54.2%

↓15.1%

Direct

ucuzabilet.com

1.22M

20.21%245.93K

79.79%970.68K

↓35.59%

↓3.89%

Direct

getyourguide.com

1.2M

19.44%233.67K

80.56%968.12K

↓33.74%

↑86.57%

Direct

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Key Insights on Top Travel & Tourism Websites in Turkey on September 2026

As of September 2026, obilet.com leads Travel & Tourism in Turkey with 8.75M monthly visits. Its audience skews mobile-first (14.69% desktop / 14.69% mobile), and traffic is down month over month -34.22% and down year over year -15.46%. turkishairlines.com holds second with 4.74M visits and a mobile-leaning mix (23.54% desktop / 76.46% mobile), while flypgs.com ranks third with 4.72M visits.

Across the leaders, aeroin.net is the most mobile-first (99.93% of visits), whereas expediapartnercentral.com is the most desktop-reliant (71.89%). Momentum favors mosaicvisa.com in the latest month (917.22%), while sabihagokcen.aero shows the steepest pullback.

Acquisition patterns also differ: obilet.com is driven primarily by search, obilet.com by direct, and obilet.com by referral; overall, 83 of the top 100 sites are direct-led, 12 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Turkey