Top Banking Websites in the Philippines

Name: Top websites in Philippines (Banking)
Creator: Semrush
License: https://sem1.royalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in the Philippines, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

gcash.com

16.44M

11.13%1.83M

88.87%14.61M

↑20.45%

↑41.56%

Direct

sss.gov.ph

5.42M

39.12%2.12M

60.88%3.3M

↓7.77%

↓14.06%

Direct

pagibigfundservices.com

4.55M

44.83%2.04M

55.17%2.51M

↑11.48%

↑21.46%

Direct

bdo.com.ph

2.16M

31.87%689.63K

68.13%1.47M

↑15.14%

↓28.67%

Direct

bpi.com.ph

2.15M

15.62%335.42K

84.38%1.81M

↑36.52%

↓2.18%

Direct

paymaya.com

1.72M

18.17%313.33K

81.83%1.41M

↓1.99%

↑110.35%

Direct

dragonpay.ph

1.59M

9.26%147.25K

90.74%1.44M

↑23.22%

↑138.33%

Direct

metrobank.com.ph

1.49M

30.4%452.81K

69.6%1.04M

↑74.51%

↓2.67%

Direct

unionbankph.com

1.39M

35.97%499.24K

64.03%888.79K

↑19.03%

↓23.42%

Direct

wise.com

1.36M

80.5%1.1M

19.5%265.85K

↑6.33%

↑18.63%

Direct

lbank.com

760.4K

99.9%759.65K

0.1%753

↓31.74%

↓17.57%

Direct

visa.com

749.75K

34.48%258.51K

65.52%491.25K

↑905.47%

↑450.4%

Direct

pagibigfund.gov.ph

746.85K

40.32%301.12K

59.68%445.73K

↑15.5%

↓21.98%

Direct

ifsccodebank.com

642.42K

100%642.42K

-

↑9.35%

↑239.31%

Direct

securitybank.com

609.3K

35.96%219.11K

64.04%390.2K

↑22.19%

↓39.5%

Direct

colfinancial.com

562.56K

42.4%238.55K

57.6%324.01K

↑32.37%

↓12.18%

Direct

gotyme.com.ph

473.04K

10.47%49.55K

89.53%423.49K

↑34.09%

↑21.23%

Direct

seabank.ph

457.22K

1.72%7.88K

98.28%449.34K

↓9.07%

↑58.46%

Direct

xe.com

422K

88.49%373.45K

11.51%48.55K

↑23.47%

↓14%

Search

klikbca.com

389.97K

99.66%388.65K

0.34%1.32K

↑103.66%

↓21.28%

Direct

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Key Insights on Top Banking Websites in the Philippines on September 2026

As of September 2026, gcash.com leads Banking in the Philippines with 16.44M monthly visits. Its audience skews mobile-first (11.13% desktop / 11.13% mobile), and traffic is up month over month 20.45% and up year over year 41.56%. sss.gov.ph holds second with 5.42M visits and a mobile-leaning mix (39.12% desktop / 60.88% mobile), while pagibigfundservices.com ranks third with 4.55M visits.

Across the leaders, seabank.ph is the most mobile-first (98.28% of visits), whereas ifsccodebank.com is the most desktop-reliant (100%). Momentum favors vi.sa in the latest month (13,846.34%), while bankcom.com.ph shows the steepest pullback.

Acquisition patterns also differ: gcash.com is driven primarily by search, gcash.com by direct, and gcash.com by referral; overall, 91 of the top 100 sites are direct-led, 3 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in the Philippines