Top Insurance Websites in Ireland

Name: Top websites in Ireland (Insurance)
Creator: Semrush
License: https://sem1.royalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Ireland, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rsa.ie

1.5M

19.47%292.23K

80.53%1.21M

↑5.8%

↑9.6%

Direct

allianz.ie

491.9K

20.86%102.6K

79.14%389.31K

↓4.04%

↑14.92%

Direct

axa.ie

487.81K

15.25%74.38K

84.75%413.43K

↑63.36%

↑20.67%

Direct

chill.ie

438.6K

12.52%54.9K

87.48%383.7K

↑49.94%

↓27.42%

Direct

aviva.ie

415.48K

17.12%71.11K

82.88%344.37K

↑31.26%

↑4.08%

Direct

irishlife.ie

386.62K

32.34%125.05K

67.66%261.57K

↑11.94%

↑33.23%

Direct

vhi.ie

354.4K

27.76%98.38K

72.24%256.02K

↓6.16%

↓10.23%

Direct

max.ru

354.09K

87.5%309.83K

12.5%44.26K

↑14.25%

↑8,741.35%

Direct

irishlifehealth.ie

274.06K

23.59%64.64K

76.41%209.42K

↑37.23%

↓12.63%

Direct

theaa.ie

255.38K

30.69%78.37K

69.31%177.01K

↓17.42%

↑15.18%

Direct

layahealthcare.ie

241.48K

30.9%74.63K

69.1%166.85K

↓17.91%

↑7.47%

Direct

switcher.ie

214.65K

41.64%89.38K

58.36%125.27K

↓5.14%

↓34.12%

Direct

123.ie

205.23K

17.5%35.92K

82.5%169.32K

↓21.25%

↑66.48%

Direct

zurich.ie

197.52K

34.49%68.13K

65.51%129.39K

↑21.53%

↑27.94%

Direct

staysure.com

112.26K

1.12%1.26K

98.88%110.99K

↑824.15%

0%

Direct

getsetgo.ie

108.19K

4.45%4.81K

95.55%103.37K

↑283.75%

↓18.45%

Direct

anpostinsurance.ie

106.42K

18.76%19.96K

81.24%86.46K

↑57.88%

↓2.78%

Direct

mediaalpha.com

104.04K

0.18%185

99.82%103.85K

↑515.48%

↑959.79%

Direct

cornmarket.ie

92.45K

7.27%6.72K

92.73%85.73K

↓12.66%

↑36.06%

Direct

motorcheck.ie

91.8K

25.32%23.25K

74.68%68.55K

↓31.04%

↑40.18%

Direct

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Key Insights on Top Insurance Websites in Ireland on September 2026

As of September 2026, rsa.ie leads Insurance in Ireland with 1.5M monthly visits. Its audience skews mobile-first (19.47% desktop / 19.47% mobile), and traffic is up month over month 5.8% and up year over year 9.6%. allianz.ie holds second with 491.9K visits and a mobile-leaning mix (20.86% desktop / 79.14% mobile), while axa.ie ranks third with 487.81K visits.

Across the leaders, amtrustgroup.com is the most mobile-first (100% of visits), whereas optisweb.com is the most desktop-reliant (100%). Momentum favors bbiireland.ie in the latest month (17,592.16%), while get2drive.ie shows the steepest pullback.

Acquisition patterns also differ: rsa.ie is driven primarily by search, rsa.ie by direct, and rsa.ie by referral; overall, 87 of the top 100 sites are direct-led, 4 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Ireland