Top Beauty & Cosmetics Websites in Australia

Name: Top websites in Australia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem1.royalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Australia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

priceline.com.au

4.37M

18.79%821.87K

81.21%3.55M

↓3.18%

↑21.26%

Direct

mecca.com

3.63M

29.9%1.09M

70.1%2.55M

↓6.36%

↑13.69%

Direct

fragrantica.com

2.49M

20.58%512.89K

79.42%1.98M

↑21.65%

↓3.78%

Direct

sephora.com.au

2.32M

27.3%632.71K

72.7%1.68M

↑27.88%

↓2.31%

Direct

adorebeauty.com.au

1.49M

15.58%232.32K

84.42%1.26M

↓12.98%

↓5.21%

Direct

lilabeauty.com.au

1.14M

25.13%287.53K

74.87%856.54K

↓7.88%

↑4%

Direct

wcosmetics.com.au

930.5K

27.41%255.08K

72.59%675.42K

↓7.89%

↓1.95%

Search

ozhairandbeauty.com

669.45K

16.82%112.61K

83.18%556.84K

↓13.71%

↓3.2%

Direct

beautyamora.com.au

574.45K

19.85%114.01K

80.15%460.44K

↓18.21%

↑10.53%

Direct

stylevana.com

572.15K

21.03%120.35K

78.97%451.81K

↓0.37%

↓0.87%

Direct

laserclinics.com.au

504.12K

23.08%116.37K

76.92%387.75K

↓15.62%

↓0.14%

Direct

maccosmetics.com.au

465.37K

8.28%38.56K

91.72%426.81K

↑22.62%

↑9.35%

Direct

yesstyle.com

461.53K

45.31%209.13K

54.69%252.4K

↓20.86%

↓18.54%

Direct

lancome.com.au

439.79K

3.34%14.68K

96.66%425.1K

↑72.68%

↑90.4%

Direct

libertineparfumerie.com.au

420.7K

10.46%44K

89.54%376.7K

↑61.84%

↑20.23%

Direct

hourglasscosmetics.com

416.48K

6.04%25.17K

93.96%391.31K

↑460.94%

↑138.76%

Direct

hairhouse.com.au

366.79K

23.05%84.56K

76.95%282.23K

↓41.33%

↓10.51%

Search

oliveyoung.com

364.11K

18.67%67.97K

81.33%296.13K

↑135.45%

↑13.62%

Direct

beserk.com.au

333.1K

14.98%49.9K

85.02%283.2K

↑81.1%

↓0.47%

Direct

cultbeauty.com

286.99K

15.46%44.37K

84.54%242.62K

↑11.92%

↑6.85%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Australia on September 2026

As of September 2026, priceline.com.au leads Beauty & Cosmetics in Australia with 4.37M monthly visits. Its audience skews mobile-first (18.79% desktop / 18.79% mobile), and traffic is down month over month -3.18% and up year over year 21.26%. mecca.com holds second with 3.63M visits and a mobile-leaning mix (29.9% desktop / 70.1% mobile), while fragrantica.com ranks third with 2.49M visits.

Across the leaders, mumbubloyalty.com.au is the most mobile-first (99.41% of visits), whereas maybelline.com.au is the most desktop-reliant (78.07%). Momentum favors brunaebody.com in the latest month (8,355.08%), while giorgioarmanibeauty.com.au shows the steepest pullback.

Acquisition patterns also differ: priceline.com.au is driven primarily by search, priceline.com.au by direct, and priceline.com.au by referral; overall, 78 of the top 100 sites are direct-led, 11 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Australia